• Blog: David Bowie: The Man Who Sold the World Bonds!

    by Jason Gunkel CFP® CFA CAP® Chief Investment Officer | January 15, 2016

    While reading about legendary musician David Bowie, who died from cancer at age 69 last week, I was surprised to learn that in addition to music he also had a huge influence on Wall Street.

    In 1997, he sold $55 million of “Bowie Bonds” that were backed by future royalties from some of his hit songs.  The bonds allowed Bowie to raise money immediately without selling the rights to his work or waiting years for the royalty payments to trickle in.  They also benefited investors by paying almost an 8% annual return over 10 years.

    The bonds helped inspire Wall Street to create more esoteric asset-backed securities from things such as billboard rental income, cellphone tower lease payments, and literary or film libraries.  This unique asset class deal volume has grown to about $40 billion!

    Bloomberg Article 

    — Jason Gunkel

    Jason Gunkel CFP® CFA CAP® Chief Investment Officer
    Jason Gunkel, CFP®, CFA, CAP® has been with Syverson Strege since 2004 when he started as a college intern and worked his way into his current roles as Chief Investment Officer and Financial Planner. He spent a short time at Principal Global Investors before realizing that his passion is working directly with individuals and families to help them achieve their goals. He leads the Investment Committee where he helps design and monitor the firm’s investment strategies. Jason received a bachelor's degree in finance and accounting from Drake University and is a CERTIFIED FINANCIAL PLANNER™ practitioner and has earned the Chartered Financial Analyst (CFA®) designation. Jason has a special interest in charitable giving strategies and has completed the Chartered Advisor in Philanthropy (CAP®) program.

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