• Cash is paying again, but it shouldn’t dominate your portfolio. Learn how to balance flexibility, growth, and risk with a purposeful cash strategy.

    The Quiet Comeback of Cash

    by Lance Gunkel CFP® CFA Managing Director | March 24, 2026

     

    For a long time, cash was the most boring part of a portfolio. It earned nothing, and it felt like dead weight. That’s changed, and quietly, cash is back.

    Today, cash actually pays you something. Money markets, high-yield savings; suddenly the question isn’t “Why hold cash?” but “How much is the right amount?”

    But here’s where people get tripped up.

    Cash is useful, but only when it has a job. When it doesn’t, it can quietly become a drag on long-term wealth.

    We see two extremes: Some people are still underweight cash and feel stressed anytime markets wobble. Others have let cash pile up because it finally feels “safe” again.

    Takeaway #1: Give cash a purpose

    Cash works best when it’s intentional. Short-term spending. Near-term opportunities. A buffer that lets you avoid selling investments at the wrong time.

    If you can’t clearly explain why you’re holding a dollar of cash, it may be doing the wrong job.

    Takeaway #2: Cash buys flexibility, not growth

    Cash doesn’t build wealth over decades, but it buys flexibility when life changes. And flexibility is incredibly valuable during uncertain periods. The mistake is expecting cash to do what long-term investments are meant to do.

    So yes, cash has made a comeback. Just remember that the goal isn’t to hide in cash. It’s to use it deliberately, so the rest of your plan can actually work.

     

    Lance Gunkel CFP® CFA Managing Director

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